| 词汇 | merchandising |
| 释义 | merchandising /mɜːtʃəndaɪzɪŋ; name mɜːrtʃ-/ noun [uncountable] (especially name) the activity of selling goods, or of trying to sell them, by advertising or displaying them 商品销售；商品促销；销售规划◆the ad campaign will be supported by better merchandising and store design. 这项广告活动将辅之以销售规划和商店设计的改进。◆she is their vice-president of merchandising. 她是销售副总裁。2.products connected with a popular film/movie, person or event; the process of selling these goods 周边产品◆millions of pounds' worth of batman merchandising 价值百万英镑的《蝙蝠侠》周边商品◆they bought the merchandising rights to winnie the pooh. 他们购买了小熊维尼的商品开发权。◆a drop in merchandising sales 商品销售下滑 cross-merchandising ☞ merchandisingmerchandising/ˈmɜ:tʃəndaɪzɪŋ ||; ˈmɝtʃənˌdaɪzɪŋ/noun[u] 1. (especially us 尤为美) (technical术语) the activity of selling goods, or of trying to sell them, by advertising or showing them 销售或促销活动 2. products connected with a popular film, person or event; the process of selling these goods 与热门电影、人物或事件有关的产品；该类产品的销售活动: ◇millions of dollars' worth of tarzan merchandising 价值数百万元、与《人猿泰山》中的泰山有关的商品 |
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