| 释义 |
loss-ˌleader noun [countable] (marketing 营销) a product or service that is sold at a very low price in order to attract customers, who will then buy goods or services that produce more profit 低价促销商品（或服务）◆supermarkets use bread and milk as their most important loss-leaders. 超市用面包和牛奶作为最重要的低价促销商品来招徕生意。◆in promotional pricing, the company must decide on loss-leader pricing. 在促销定价中，公司必须决定为招徕顾客而低价促销商品的定价。 |