| 词汇 | usp |
| 释义 | usp /juː es piː/ abbreviation (marketing 营销) unique selling proposition or unique selling point (less frequent) a feature of a product or service that makes it different from all others 独特的销售主张；独特的卖点◆we need to create a usp for the product if it is to sell. 要想产品好销，我们必须为其创造独特的卖点。◆many of the best slogans are simple statements of usps. 许多最佳广告语都是独特卖点的简单陈述。☞ usp |
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