| 释义 |
brand equity noun [uncountable] (marketing 营销) the financial value of a particular brand to the company that sells the product, based on how good people think it is, what people connect it with, etc. 品牌资产值（某一品牌给出售产品的公司所带来的经济价值）◆strong brand equity allows us to keep our customers and increase our profits. 强大的品牌资产值让我们留住了客户，提高了利润。◆we use a range of marketing tools to build brand equity. 我们使用一系列营销手段来建立品牌资产值。⨁ to build / increase / measure / track brand equity建立／提高／衡量／跟踪品牌资产值 ⨁ high / positive / strong brand equity高价值的／正面的／强大的品牌资产值 |