| 释义 |
brand personality noun [countable] (marketing 营销) the attractive and special human qualities that a company wants a product or group of products to suggest to people. a famous person, an animal or a well-known character is often used to advertise the product 品牌个性◆our task was to create a new brand personality that was younger, livelier and healthier. 我们的任务是要营造年轻、活泼又健康的新品牌个性。 ➡ brand image ⨁ to create / develop / establish brand personality营造／培养／建立品牌个性 ⨁ a distinctive / lively / strong / unique brand personality鲜明的／活泼的／强大的／独特的品牌个性 |