| 词汇 | institutionaladvertising |
| 释义 | institutional advertising noun [uncountable] (marketing 营销) advertising that tells the public about an organization, a company or a product in general (for example, coffee), rather than about particular products. it usually tries to create an attractive image and is used by large well-known companies. 企业形象广告；机构广告◆an institutional advertising campaign for the water industry 水利行业的企业形象广告宣传 ➡ image advertising , product advertising ▸ institutional advertisement noun [countable] |
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