| 释义 |
gross rating point noun [countable] (abbreviation grp) (marketing 营销) a measurement of the number of people who see a particular tv programme or advertisement, used to show if it is good at reaching the group of people that a business wants to sell its products to. it is equal to the percentage of the possible audience who see it multiplied by the number of times it is shown 总收视点◆the strength of a television schedule is measured in terms of gross rating points (grps). 电视节目表的实力是根据总收视点来衡量的。◆an average grp goal for a typical packaged product is 1 000 to 5 000 in a year. 典型包装产品的平均总收视点目标是每年 1 000 到 5 000 点。 |