| 释义 |
glocalization , glocalisation /gləʊkəlaɪzeɪʃn; name gloʊkələz-/ noun [uncountable] (marketing 营销) a strategy where a company is operating all round the world but adapts its products or services and its manufacturing methods to make them suitable for local conditions 全球本土化（使世界各地的产品或服务适合本地需求）ⓘ this word is formed from the words ‘globalization’ and ‘local’.这个词由 globalization 和 local 两个词合成。☞ glocalization |