| 释义 |
marketing communications noun [uncountable] (marketing 营销) all the ways in which a company gives information about its products or services to customers or possible customers, such as advertising, events, sponsorship , etc. 营销传播◆direct mail is an important part of the marketing communications mix. 直接邮寄广告是营销传播组合的重要组成部分。◆he is director of worldwide marketing communications for the airline. 他是这家航空公司的全球营销传播总监。 integrated marketing communications |