| 释义 |
media buying noun [uncountable] (marketing 营销) the activity of buying space in newspapers, time during broadcasts, etc. for advertisements 媒体购买◆the company has appointed an agent to handle its media buying. 这家公司指定一家代理商负责处理其媒体购买业务。◆the group has won an $8 million media buying account for an airline (= the job of buying space, etc. for its advertisements). 这个集团赢得了一家航空公司价值 800 万元的广告媒体购买合约。 ➡ media planning ▸ media buyer noun [countable] |